Monster Cable Products, Inc. was founded in 1979 by Noel Lee, who was then a laser-fusion design engineer at Lawrence-Livermore Laboratory, as well as an audiophile and professional drummer. Lee discovered that wires of different constructions produced varying degrees of audio performance when hooked up to loudspeakers. From this discovery, he developed a high performance speaker cable, named it Monster Cable, and literally created an industry. The invention of Monster Cable created a new product category that revolutionized the audio market.

From the short five minute video below to a the "Where Were You?" timeline, this page looks back at 25 fabulous years. Thanks to all who been with us along the way.

25 YEAR RETROSPECTIVE

WHERE WERE YOU?

Monster has been #1 for 25 years and counting. Here are some of the most Monsterous Milestones. And, to help you remember it all, we've included some of the biggest chart-topping songs from each year.

1968 The Beatles "Hey Jude"

Noel Lee, engineering student graduates from Cal Poly in San Luis Obispo and joins the engineering team of Lawrence Livermore National Laboratories.

1971 Janis Joplin "Me and Boby McGee"

Noel Lee fulfills his passion for music by joining the rock band "Asian Wood"
as a drummer.

1974 Steve Miller Band "The Joker"

Noel quits his job at Lawrence Livermore Laboratories to go on tour with his band.

1977 Steely Dan "AJA"

Noel decides to leave the band and try his hand at being a manufacturer sales rep in audio.

1978 The Bee Gees "Stayin' Alive"

Noel uses his engineering talents to conceive a better way to listen to music than through zip cord. On June 26, 1978, he registers his new company’s name, "Monster Cable," (U.S. Trademark #73176069) and begins production in a garage in San Francisco, CA.

1979 Rod Stewart "Do You Think I'm Sexy"

Noel creates the first Monster Cable and drives himself to Chicago to share a booth at Summer CES.

1980 Michael Jackson "Rock With You"

Noel hires his first employees, Tai Min and Shang Yu Chang, who are still with the company today. Monster Cable expands from speaker cable with the introduction of its first audio cable, Interlink. Monster Cable moves from Noel's garage to 101 Townsend Street in San Francisco.

1983 The Police "Every Breath You Take"

Monster receives first U.S Patent (No. 4,384,758) for Xterminator electrical connector

1990 Madonna "Vogue"

Monster hosts its first concert at CES, featuring a performance by Amanda McBroom. Also hosts first Blues Concert at "Blues on Halstead" during summer CES.

1991 Marky Mark & the Funky Bunch "Good Vibrations"

Monster launches the first new high performance cable since Original Monster Cable.....Monster XP. This compact, high performance cable goes on to become a huge success with consumers and retailers.

1992 Right Said Fred "I'm Too Sexy"

M Series high-end line of cables introduced. Monster moves to Wattis Way in South San Francisco. Noel featured on cover of Success Magazine; Monster and M4 profiled.

1993 Whitney Houston "I Will Always Love You"

Monster introduces Monster Standard, a new line of high value cables.

1994 Sheryl Crow "All I Wanna Do"

Noel conceives and introduces the M4 Dealer Success Program.

1995 TLC "Waterfalls"

Awarded patent for Dual Turbine Shaped Connector.

1996 Los Del Rio "Macarena"

Monster hosts a standing-room only concert at CES in Las Vegas, featuring Blues Legend B.B. King.

1997 Elton John "Candle in th Wind 1997"

Monster begins launching an entirely re-vamped packaging and product design for Monster Car Audio. Many of the new designs go on to win CES Innovations awards.

1998 Celine Dion "My Heart Will Go On"

Monster introduces Monster Power, elevating the Home Theater experience to a higher level with Monster Clean Power technology.
Featured Products: HTS2000 and HTS1000.

1999 Ricky Martin "Livin' La Vida Loca"

Featured Products: Monster Power HTS5000, HTS3500 & HTS2500. Monster ILS200, M Series® M500 Component Video Cables.

2000 Santana featuring Rob Thomas, "Smooth"

Noel wins "Entrepreneur of the Year" award from Ernst & Young.
Monster introduces Monster Game, a whole new product line for the PS2, XBOX and Gamecube.
Featured Products: Monster introduces three new line level interconnect cables designed especially for powered subwoofers- Z Bass™ 100, Monster Bass™ 400, and Monster Bass 300.

2001 Baha Men, "Who Let the Dogs Out"

Monster creates Monster Mobile division specializing in products for cellphones and people on the go. Releases Monster Power® Digital Camera Power Pack™ and the Monster PowerCells line of products.
Monster's Wins Three Innovation Awards: Monster GameLink 400™, Monster GameLink 300™ and Monster Ultra High Speed Internet Phone Cable (DataSpeed™ 200) with DataFlow™ Indicator.

2002 Nelly, "Hot In Here"

Monster Racer's Group GT3 WINS ROLEX 24 AT DAYTONA
Featured Products: Monster Power HTPS 7000, HT UPS 1000, Monster DVI400

2003 50 Cents "In Da Club"

Monster joins forces with THX to create the Monster THX Home Theater Cables.
Monster creates Monster Photo product line & Monster Signature Series Power.
Monster Racer's Group GT3 RS Porsche Brings Home An Historic Win At The Rolex 24 Hours Of Daytona.

2004 Santana at the Monster Dealer Awards Show at CES

Monster introduces "MRHTME" and M.Design at CES 2004