Monster AND UlTimate Fighting Championship® introduce
co-branded headphones and marketing partnership
“Pure Monster Sound™ as Real as it Gets”
-- Ultra Performance Over-Ear and In-Ear Sports Headphones --
Las Vegas, NV, January 7, 2013 – At CES 2013 Monster, the world leader in personal audio, and the Ultimate Fighting Championship® announce their jointly created Monster® Special Edition UFC® and Octagon™ family of headphones. Monster will work with top UFC athletes on design and Monster will participate in UFC events. New headphones launching early 2013 include an Over-Ear Special Edition Inspiration™ (SRP: $349.95) and Special Edition iSport™ Victory™ (SRP: $159.95).
Sophisticated Audio Technologies: Pure Monster Sound™
Like all Monster® headphones, The Special Edition Inspiration™ incorporates a variety of sophisticated audio-enhancing headphone technologies, including leading edge noise canceling that allows users to immerse themselves in the music they're listening to. Inspiration™ headphones ensure an optimum audio experience, with a big high performance sound of extreme clarity, deep bass and full power that is the sonic signature of Monster® headphones.
Next-Generation Super-Secure In-Ear Clip Technology and Pure Audio Adrenaline™
To create the ultimate sports headphone with the distinctive Pure Monster Sound™, engineers utilized a variety of sophisticated audio-enhancing headphone technologies. To ensure optimum sound quality at all times, UFC® Limited Edition iSport™ In-Ear Headphones feature a tight, custom fit audio seal thanks to the patented in-ear clip system and feature a variety of ear tips and the rotating ear pipe– these technologies ensure acoustic isolation that allows you to stay focused on your workouts and achieve your fitness goals. Like all Monster® headphones, the super tough iSport™ headphones are designed to deliver unprecedented levels of headphone audio performance with extreme clarity, articulation, and tight deep pounding bass that motivates you to achieve at your highest level of performance. The softer, pliable and more durable earhook ensures hours of comfort and fatigue-free.
Noted Head Monster Noel Lee: “We are excited to partner with the UFC, the fastest growing sports organization in history with the most dedicated athletes in the world. The headphones we develop together with the UFC will allow people to train harder and pursue all their passions.”
Dana White, President of UFC said: “I’m pumped about our new relationship with Monster. They consistently deliver products with unbelievable sound quality; couldn’t think of a better partner to work with in developing UFC's first performance headphones. It’s the perfect matchup.”
Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre® headphones, and has become the world’s leading manufacturer of high-performance, sonically superior headphones, all of which feature the company’s Pure Monster Sound™. Monster is also the world's leading manufacturer of advanced connectivity solutions for high- performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.
Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster® products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts.
ABOUT THE ULTIMATE FIGHTING CHAMPIONSHIP®
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.
In addition to its reach on FOX, UFC programming is broadcast in over 145 countries and territories, to nearly 800 million TV households worldwide, in 30 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, and a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.
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