MONSTER INTRODUCES THE WORLD’S ONLY SPEED RATED CABLES FOR HDMI™

  Monster® “Advanced Cables” for HDMI Allow Consumers to Experience the Ultimate Quality and Performance of Their High-Definition Home Entertainment Components  --

Brisbane, CA, September 5, 2007 — Monster, the world’s leading manufacturer of high-end cables, accessories and power conditioning products, is proud to announce the introduction of the world’s first and only speed rated cables for HDMI™.  The introduction of the new Monster® Speed Rated Cables is being accompanied by a consumer “Need for Speed” education campaign the company is launching in order to help clear up consumer confusion about the quality differences and benefits of speed rated cables.

According to Noel Lee, Head Monster, much of the consumer confusion about HDMI cables stems from the advent of HDMI 1.3 Category 2 standards with even higher speed capabilities than conventional HDMI.  Most important to understand, he notes, is that speed is dramatically affected by cable length. He says: “Consumers and installers alike have many questions about HDMI cables such as ‘What speed of cable is necessary for the best of today’s video displays and sources?,’ ‘Should I buy the cheapest cables or the highest performance cables?’  ‘What is the performance of long-length HDMI cables?’ People also wonder whether their HDMI cable will have adequate bandwidth for their application, as well as what will be the requirements for higher bandwidth intensive components in the future.”

Great Performance Even With Long-Length Cables

Lee notes that as HDTV displays get larger, people are positioning their flat-screens further and further away from source devices, and screen resolution and color depth can be degraded by using long lengths of low-quality HDMI cables. Monster is committed to staying at the leading edge of technology advances in cables and to creating products that exceed current specifications, providing great performance even at long lengths. This commitment reflects the company’s 28-year history of building quality cables and its portfolio of over 100 cable and connector patents. Additionally, Monster’s new speed rating and performance system makes it easy for consumers to know their cable will deliver the very best performance when used with today’s most advanced home entertainment components as well as those of tomorrow.

Five Different Levels of HDMI Performance

Monster has just released FIVE different cables with FIVE different performance levels and FIVE different price points. With Monster speed rated cables for HDMI, the consumer now has a CHOICE of Monster levels for various performance levels of components, from non-high definition HDMI components, such as upscaling DVD players and Apple TV, to the latest 120Hz TVs with Deep Color to 12-bit sources like the Playstation 3.

As additions to the M Series® line, Monster’s highest performance cable will be designated Ultimate High Speed and will feature advanced new technologies that maintain its incredible performance, even over long lengths.  If you want to future-proof your system, there is nothing faster or better available. Model name for these Ultimate High Speed cable is: Monster’s M1000 HD

The Ultra High Speed cable is ready to deliver not just everything available today but all the amazing technologies that are right around the corner. Model names for these Ultra High Speed cables are: Monster’s M850 HD, MC 1000HD and U3 V1000 HD

Advanced High Speed cables are for those who want better performance from today’s technologies, such as advanced color and lossless audio.  Model names for these Advanced High Speed cables are: Monster’s M650 HD, MC 800HD and U3 V850 HD

High Speed cables deliver today’s high definition picture and sound at a price everyone can afford. Model names for the High Speed cables are: MC 700HD and U3 V600 HD

Standard Speed cables offer entry level high definition connection for HDTV buyers on a budget. Model names for the Standard Speed cables are MC 500HD and U3 V500 HD

All of the cables in the Core, Monster Ultra Home Theater and M Series line will be clearly identified with the Monster Speed Medallion System and Performance Bars on the package.  The performance bars will identify cables as to their capability with higher refresh rates, advanced color, and other HDMI features, prominently on the packaging.

Monster offers higher and lower price points with the new Monster Advanced for HDMI.”

At Retail: Need for Speed Education Campaign

In addition, Monster will be launching an educational Need for Speed campaign to educate retail salespeople and consumers. This program will be offered to every Monster for HDMI retailer as part of Monster’s M5 attachment selling program.

Monster’s Cable for Life Replacement Offer

Monster’s advanced speed ratedfor HDMI cables are designed to bring out the best of today’s high-definition home entertainment devices, as well as those of tomorrow.  To back up this promise, Monster’s 1000 level cable in all lines will carry Monster’s Cable for Life replacement offer, so if the cable is ever outstripped by the technologies of the displays or sources, Monster will replace the cable at no charge.

Prices for Monster’s core line pricing is as follows:

MC 1000HD ranges in price from $99.95 for a 1-meter length to $699.95 for a 75 ft. length.

MC 800HD ranges in price from $79.95 for a 1-meter length to $499.95 for a 75 ft. length.

MC 700HD ranges in price from $69.95 for a 1-meter length to $299.95 for a 50 ft. length.

MC 500HD ranges in price from $49.95 for a 1-meter length to $169.95 for a 35 ft. length.

MC 1000HD, MC 700H and MC 500HD in 1 to 6 meter lengths are now shipping. All other products and lengths will be shipping in October.