IN TIME FOR THE HOLIDAYS, Monster AND THE DIESEL NOISE DIVISION

 DEBUT WHITE “Vektr™” HEADPHONES

“If your eyes could hear, this is what music would look like”

-- One-of a Kind Collaboration Between Diesel and Monster --

New York, NY, November 12, 2012  - Monster®, the world's leading manufacturer of high-performance headphones and iconic lifestyle company Diesel are proud to announce they are expanding their family of Diesel Noise Division VEKTR™ headphones with the debut of a white on-ear version.  The white VEKTR, co-developed by Monster and Diesel, is an ultra-performance folding headphone that joins the current black VEKTR headphone in the Monster Diesel Noise Division line.  Featuring Pure Monster Sound®, both models dramatically break with conventional headphone style for a comfortable, premium-quality listening solution.

High-Definition Pure Monster Sound® Meets Diesel Style

The breakthrough VEKTR headphones fuse Monster's leading-edge audio technologies with Diesel's iconoclastic design. The result is a scientifically backed assault on the senses. Key to the unmatched audio performance of VEKTR headphones is Monster's proprietary titanium-coated driver technology, which delivers the Pure Monster Sound - sizzling highs, powerful mid-range frequencies and immersive bass - all with the absolute minimum of distortion even at high volumes. The plush, on-ear cushions form an acoustic seal that keeps the music in and the noise out.

VEKTR headphones are designed to tri-fold effortlessly, and slide into their handsome Touring Case made from super-tough Diesel denim. They are available at Diesel stores, as well as at the Monster Diesel website (http://www.DieselbyMonster.com) and the Diesel online store, available for a suggested retail price of $279.95, as well as at select electronics retailers worldwide such as Nordstrom, Airport Wireless, InMotion, J&R Music World, Tech Showcase, Sound Balance, Best Buy Canada, and onecall.com.

VEKTR headphones feature a distinctive diamond-cut Diesel logo on each plush ear cup, and provide a unique sound experience: the combination of enhanced audio performance and unique visual design engages the senses and adds a new level of self-expression to the music listening experience. Reflecting Diesel's passion for innovation and attention to detail, stylistic details of VEKTR include a silkscreen Mohican head on both ear cups. The specially designed cable features a unique triangular section that prevents tangling.                                

ABOUT MONSTER

Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre™ headphones, and has become the world's leading manufacturer of high-performance, sonically superior headphones, all of which feature the company's Pure Monster Sound.® Monster is also the world's leading manufacturer of advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.

Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts). 

For Press Releases and Images:  www.dba-pr.com/monster-ifa-2012.htm

ABOUT DIESEL

Diesel is a global lifestyle brand. From its headquarters in Breganze, it directly manages 19 subsidiaries across Europe, Asia and the Americas. It is now present in more than 80 countries with 5,000 points of sale and more than 500 Diesel mono-brand stores.

Designated trademarks and brands are the property of their respective owners.

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