Frankfurt, Germany, November 10, 2012 -- Monster, the world leader in high-performance personal audio, is proud to announce that its new Monster DNA™ headphones are being honored with a prestigious Plus X Award. The coveted Plus X Award honors manufacturers for their innovative technologies, sport and lifestyle products. Monster DNA™ headphones, which feature Pure Monster Sound®, were created by Monster as part of a global alliance with Viacom, home to the world's premier entertainment brands.

Plus X Award President Donat Brandt, together with Head Jury Judge Frank Kreif, will officially make the announcement about the Monster DNA™ recognition on the eve of the 2012 MTV EMAs in Frankfurt on Saturday, November 10th from 7PM - 9PM.  Head Monster Noel Lee will describe how Monster DNA™ headphones benefit music lovers and represent the cutting edge of today's fusion of technology, entertainment and fashion.

Monster DNA™ headphones are being honored with the Plus X Award in three separate categories, including High Quality (for outstanding workmanship and design); Ease of Use (for their the innovative five-user music sharing functionality); and Design (for their unique shape and stunning combination of colors).  With a jury comprising more than 130 members from 32 countries and a variety of industries, the Plus X Award is the world's largest competition for technological, sport and lifestyle products.

Monster DNA™: Trinity of Technology, Entertainment and Fashion
Nowhere is today's fusion of technology, entertainment and fashion more evident than with Monster DNA™ headphones, which truly redefine what a headphone can look and sound like.  Monster DNA™ headphones are a bold, clear and iconic expression of the shape of things to come, providing music listeners with Pure Monster Sound® that's as powerful and striking as the design of the headphone itself. They feature a distinctive not-round, not-oval, but totally new, bold and striking triangular shape.

Noted Mr. Lee: "Monster has always been committed to providing people with the best possible audio and music listening experience. We're especially excited about what we have accomplished with next generation sound with Monster DNA™.  With refined sound qualities, it's the evolution of what a headphone can look and sound like Today, with the explosion of smartphones and tablets, more and more people are looking for ways to take full advantage of all the great music options available - and at the same time they want to express their personal style. Monster DNA™ offers today's fashion-conscious consumers not just phenomenal sound quality, but a fresh new style and design."

Both Monster and Viacom are companies that are committed to making a positive contribution to society and to the world. Music is a very powerful platform, and building on the message that "music matters," Monster and Viacom will use the Monster DNA™ headphones to help advance important pro-social causes that resonate with young music fans, including the MTV Staying Alive Foundation, SPIKE TV's Hire a Vet and the VH1 Save the Music Foundation.  At the MTV EMAs, Monster is hosting a special backstage listening lounge where presenting and performing artists will autograph special Monster DNA™ headphones to be donated to the Staying Alive Foundation for fundraising efforts.

Monster DNA™ Availability
Monster DNA™ headphones are available on Monsterproducts.com and in selected Media Markt and Saturn stores in Germany, Dixons Travel and Universal Music Group throughout the EU. They will be offered in seven different versions, including On-Ear models in Black, White, Cobalt Blue and Perfect Teal for a suggested retail price of: €229.95, as well as Black and White In-Ear versions (MSRP: €129.95).

ABOUT MONSTER
Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre™ headphones, and has become the world's leading manufacturer of high-performance, sonically superior headphones, all of which feature the company's Pure Monster Sound® Monster is also the world's leading manufacturer of advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.

Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts.

About the Plus X Award:
With a jury comprising more than 130 members from 32 countries and a variety of industries, 32 competent partners and a marketing investment of more than 25 million EUR, the Plus X Award is the world's largest competition for technological, sport and lifestyle products. Plus X Award seals of approval are conferred upon products judged to possess at least one "Plus X" factor. Awards are given for new and innovative technologies, extraordinary design and intelligent, easy to use operating systems. Criteria such as outstanding ergonomic and ecological characteristics, along with the use of high quality materials and fi ne workmanship, are additional factors that contribute to sustainable products with long lasting value and are also honored by the Plus X Award. The competition was created as a brand marketing tool and is being conducted for the ninth time in 2012.

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