For Immediate Release
INTRODUCING “Nokia Purity™ PRO WIRELESS STEREO HEADSETS BY MONSTER” – IN NEW & BOLD COLORS
NFC One Touch Pairing, Active Noise Cancellation and Wireless Access
For The Ultimate Mobile Audio Experience
Berlin, Germany, September 2, 2012 – Monster, the global leader in high-performance headphones and the company that engineered the sound of Beats by Dr. Dre™ headphones, is proud to announce it is going wireless for the first time with the latest addition to the advanced family of products created through its alliance with Nokia, the world-renowned innovator in advanced mobile technologies. At IFA 2012, Monster and Nokia are unveiling the breakthrough Nokia Purity™ Pro Wireless Stereo Headset by Monster. The new over ear Purity Pro headsets will be available in four bold colors (red, yellow, white and black). With the Nokia Purity Pro Wireless Stereo Headset by Monster, consumers can enjoy wireless access to all of Nokia’s great music content and applications using a high-performance and stylish accessory that delivers the ultimate mobile audio experience.
The Purity Pro Wireless Headsets join the previously introduced family of Nokia Purity HD Stereo Headsets by Monster, with both on-ear and in-ear versions in Cyan, Magenta, Black, and White – all color-matched to complement Nokia Smartphones.
Multitasking Is Now Easier and More Hassle-Free Than Ever Before –Wirelessly!
The Nokia Purity Pro Wireless Stereo Headset by Monster is the first high-performance wireless headset designed to match today’s mobile phone experience with both unprecedented audio performance and fashionable styling. Among the many user benefits of Purity Pro is the freedom and flexibility to roam, which wireless headsets offer. Multi-tasking around the home or office has never been this easy or hassle-free.For total user convenience and flexibility, the Purity Pro headphone features an innovative auto on and off feature that activates the Bluetooth and Active Noise Cancellation.
Monster and Nokia: Connected by Music
Only a collaboration between Monster, the world renowned leader in headset design, and Nokia, the world's top mobile brand, could create a wireless mobile experience this amazing. With audio quality that is rich and dynamic, the Purity Pro is the seamless wireless companion for today’s advanced mobile devices. Utilizing Monster’s expertise in advanced sonic technologies, the new wireless headset redefines how music can be heard and enjoyed through media players and mobile phones.
With the popularity of Nokia Music on the Lumia range of smartphones, Monster and Nokia have the ideal opportunity to create products that get the music “out of the phone” in order to enhance the music experience consumers will enjoy with their Nokia phones.
Head Monster, Noel Lee noted, “Smartphones are extensively used for music consumption. Monster’s expertise in audio technologies endeavors to maximize the impact of music for consumers worldwide. With our Purity Pro, users can now enjoy unprecedented audio performance and advanced capabilities, with all the added benefits of a pure and seamless wireless connection.”
As with all Nokia Purity by Monster products, Monster utilized a variety of the world’s most advanced driver technologies to create the stunningly realistic audio performance of Nokia Purity Pro Wireless Headset by Monster. The result is breathtakingly accurate reproduction of low bass without distortion, unprecedentedly clear mid-range, and crisp high frequencies. . Key to the enhanced audio performance of Purity Pro is Monster’s active noise cancellation which automatically powers up as soon as the user wears the headphones, and automatically shuts off when they are not in use.
ABOUT MONSTER
Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre™ headphones, and has become the world’s leading manufacturer of high-performance, sonically superior headphones, all of which feature the company’s Pure Monster Sound®. Monster is also the world's leading manufacturer of advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.
Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) ,Twitter (www.twitter.com/monsterproducts) or www.puritybymonster.com
ABOUT NOKIA
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.
Designated trademarks and brands are the property of their respective owners.
###
Contacts:
Stacie Blanke
DBA Public Relations
212.388.1400
