Berlin, Germany, August 31, 2012 – Monster®, the world’s leading manufacturer of high-performance headphones, and the iconic lifestyle company Diesel is proud to announce it is expanding its family of VEKTR™ headphones with the debut of a stylish new white on-ear version. VEKTR headphones dramatically break with
conventional headphone style and performance, for a comfortable, premium-quality listening solution that delivers the unmatched Pure Monster Sound®. Monster has also announced plans for the upcoming debut of an in-ear VEKTR headphone.
In addition to their availability at Diesel stores, the new Monster Diesel website (
http://www.DieselbyMonster.com) and the Diesel online store, VEKTR headphones are available for a suggested retail price of $279.95 at select electronics retailers worldwide such as Nordstrom, Airport Wireless, InMotion, J&R Music World, Tech Showcase, Sound Balance, Best Buy Canada, and onecall.com.
VEKTR: Expertly Blending the Worlds of Fashion and Pure Monster Sound®
VEKTR on-ear headphones provide users with a comfortable, premium-quality listening solution that blends the worlds of fashion and great sound. The VEKTR headphones feature a distinctive diamond-cut Diesel logo on each plush ear cup, and provide a unique sound experience: the combination of enhanced audio performance and unique visual design engages the senses and adds a new level of self-expression to the music listening experience.
Reflecting Diesel's passion for innovation and attention to detail, stylistic details of VEKTR include a silkscreen Mohican head on both ear cups, combined with touches of contrasting black, grey and brushed aluminum, as well as different finishes (shiny, matte and rubberized paint). The cable features a special triangular section that
prevents tangling. VEKTR headphones come with a distinctive VEKTR touring case in black canvas.
Head Monster Noel Lee noted: "For Monster, headphone creation always begins with powerful, accurate audio reproduction, accompanied by great style and design. With our new VEKTR Stefano Rosso & Noel Lee
headphones, we are especially fortunate to be partnering with such an iconic company as Diesel to offer our customers a brand new type of personal listening solution that opens up new horizons in both sound and fashion."
Stefano Rosso said: "We are definitely happy about the partnership with Monster, a company that shares our values and desire for innovation. The new VEKTR headphones are the perfect way not only to listen to music but to also feel and taste it."
"Get Famous" Music Contest
DieselbyMonster.com
Monster and Diesel officially launched the website http://www.DieselbyMonster.com, which features a unique music-focused informational video, photo gallery, plus free music downloads from the winning artists in the "Monster/Diesel VEKTR Get Famous" contest.
ABOUT MONSTER
Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre™ headphones, and has become the world’s leading manufacturer of high-performance, sonically superior headphones, all of which feature the company’s Pure Monster Sound.® Monster is also the world's leading manufacturer of advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.
ABOUT DIESEL
Diesel is a global lifestyle brand. From its headquarters in Breganze, it directly manages 19 subsidiaries across Europe, Asia and the Americas. It is now present in more than 80 countries with 5,000 points of sale and more than 500 Diesel mono-brand stores.
Designated trademarks and brands are the property of their respective owners.
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