Immediate Release
Contact: Stacie Blanke
DBA Public Relations
(212) 388-1400
sblanke@dba-pr.com
-- More Lifestyle Options for Active Music Lovers; Sweatproof and Washable Athlete’s Headphones Feature Patented Super-Secure In-Ear Clip Design, with Pure Monster Sound® -
Berlin, August 31, 2012 – Monster, a global leader in the manufacturing and design of high-performance headphones, is expanding its unique line of leading-edge iSport™ headphones at IFA with the launch of two exciting sweatproof and washable in-ear models: the iSport Intensity In-Ear (SRP: $99.95), and iSport Strive (SRP: $99.95). Both new athlete’s headphones feature Monster’s next-generation advanced audio technologies and Pure Monster Sound®, representing the next step up in pure audio adrenaline for athletes and discerning fitness enthusiasts. They offer active listeners even more options for making iSport part of their workout and exercise routines, offering unique lifestyle benefits and styling.
The two latest iSport models join Monster’s original blue iSport version, as well as the bright yellow iSport LIVESTRONG® branded model, created in alliance with RADIO SHACK®, which features LIVESTRONG’s iconic bright yellow on both the cable and earpieces, with a portion of the proceeds from all sales donated to the Lance Armstrong Foundation.
All sweatproof and washable iSport headphones include advanced sonic capabilities that let users focus on their activities and workout at all times with Monster’s unique patented SportClip in-ear clip for total comfort and secure placement. Their ability to stay in while users undergo athletic sports activities is unparalleled.
Meet the New Models…
Intensity: Featuring a bold new look, Intensity is distinguished by its rugged, semi-open design, which allows some ambient sound to be heard. This innovation is important for bikers and joggers who want to maintain a sonic connection to the environment around them while still enjoying a powerful, immersive music experience, with full deep bass response and realistic high frequencies that are never thin or tinny. Intensity features a specially designed earpipe that seals in 100% of the music, yet also allows the right amount of outside noise to keep the user safe from harm. Monster’s ultra-durable cable and reinforced “strain relief” keeps the cord stays safe and secure, even during rigorous workouts.
Strive: Like Intensity, iSport Strive features a striking and ergonomic new aesthetic, with a newly designed flexible and super comfortable ear tip. The semi-open design of Strive also allows users to hear what is going on around them, while still enjoying the superior sound quality. Strive’s compact design allows them to be fitted comfortably in the outer portion of the ear, but not inserted in the ear canal itself.
Unique Athlete-Friendly Innovations Throughout the iSport Line
All Monster iSport Headphones feature a variety of innovative advancements that set them apart from the rest, ensuring that the sweatproof and washable model delivers superior audio performance while not falling out of the ear during strenuous workouts, giving athletes the drive to achieve more and win.
Monster iSport headphones address one of the most common and nagging issues faced by active headphone wearers – having their in-ear headphones slip out during strenuous use. Monster solves this problem with a unique patented proprietary in-ear clip anchor system, which fits the curve of the inner ear securely. This key innovation provides maximized comfort and an unprecedented no-slip fit that helps ensure that the headphones will not fall out and stay in the ear no matter the conditions.
Striking Design; Super Tough Build
Materials
Monster’s tough construction of iSport headphones and their super durable build materials allow users to enjoy an uninterrupted, world-class music experience while they run, jump, cycle or even hit the ski slopes. Most importantly, they are fully washable, allowing sports enthusiasts to easily clean them so they are ready to go for the next work out.
ABOUT MONSTER
Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre™ headphones, and has become the world’s leading manufacturer of high-performance, sonically superior headphones, all of which feature the company’s Pure Monster Sound.® Monster is also the world's leading manufacturer of advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.
Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts.
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