For Immediate Release

Contact: Stacie Blanke

DBA Public Relations

(212) 388-1400

sblanke@dba-pr.com

Monster^® CONTINUES to lead the industry with the DEBUT of NEW BLACK DIAMOND VERSION OF Diamond Tears – Edge™

-- Pure Monster Sound with the Clarity of Diamonds, Diamond Tears - Edge™ Headphones Combine Outstanding Audio Performance with Jewelry-Like Design --

Berlin, Germany, August 31, 2012 — Monster, the global leader in the development and manufacturing of high-performance headphones, seamlessly merged the worlds of fashion and audio earlier this year with the worldwide launch of its Diamond Tears - Edge™ High Definition Music Headphones (SRP: $349.95), created in alliance with  renowned music producer J.Y. Park, founder of JYP Entertainment. Originally available in a stunning clear version, Monster is introducing a brand new Black Diamond version of Diamond Tears at IFA 2012.

Fashion to Be Seen and Heard!
Monster Diamond Tears are literally fashion to be seen and heard, featuring Pure Monster Sound^® in a stunning diamond-inspired design. Their unique style and performance capabilities create a music listening experience that’s edgy and stimulating, yet also smooth – so you never tire of it and will always enjoy it.

Diamond Tears-Edge headphones give style-conscious consumers a brand new way to enjoy all their favorite music with superior sound and performance.  They bring together Monster’s world renowned audio engineering, instrumental in the creation of the breakthrough Beats by Dr. Dre™ headphone sound,  with J.Y. Park’s musical vision and expertise for a truly unique and powerful personal listening solution.

Diamond Tears - Edge headphones feature a bold, jewelry like appearance with a multi-faceted design. The sound is pure Monster – rich, powerful audio that is super detailed and accurate across all frequencies, so music sounds the way the original artist intended it to be heard.

Noel Lee, the Head Monster, noted, “Monster is always looking for ways to give our customers new way to express themselves and their tastes, while also enjoying the best quality music listening experience possible. J.Y. Park is one of the world’s most influential new taste-makers of music and entertainment, and we are thrilled to be able to work with him to create such an amazing new type of headphone. Diamond Tears are really the first-ever personal listening solution to combine ultimate-quality sonic performance with such an astounding, fashion-forward design.”

ABOUT MONSTER

Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award^®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre™ headphones, and has become the world’s leading manufacturer of high-performance, sonically superior headphones, all of which feature the company’s Pure Monster Sound.^® Monster is also the world's leading manufacturer of advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.

Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts.

JYP Entertainment

JYP Entertainment is a global entertainment company with offices in Seoul, New York City, Beijing and Tokyo. JYP Entertainment has also become the premiere Asian record label/entertainment company to establish itself in the United States. With over 14 years of experience in content planning and production, artist management, new talent discovery and Internet and mobile business, our company has successfully continued to expand its influence as a worldwide entertainment corporation. JYP Entertainment hopes to create a new business paradigm as a professional entertainment firm, reaching for globalization and cross-cultural expansion within the entertainment industry.  JYP Entertainment discovers, trains, develops, and manages talented artists, and then develops partnerships with U.S. producers and record labels to create and distribute musical and other contents. JYP Entertainment also develops partnerships with digital, media, and telecommunications companies for content development and distribution.

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