NEWS & REVIEWS
Press Releases
Immediate Release
Contact: Stacie Blanke
DBA
Public Relations
(212) 388-1400
MONSTER
SHOWCASES iSPORT™ IN-EAR HEADPHONES "The athlete's
headphone" AT MACWORLD: THE WORLD'S BEST-SOUNDING SPORT HEADPHONE!
--
Sweatproof and Washable, with Patented Super-Secure
In-Ear Clip Design; Superior Audio Performance; Monster Will Support iSport Launch
with Nationwide GET FIT Retail Visit Campaign and Consumer Sweepstakes --
San Francisco, CA, January 26, 2012
- Monster, leader in manufacturing and design of high-performance headphones, will
showcase the breakthrough iSport™ sweatproof and washable in-ear
headphones at Macworld 2012. The first Monster headphone designed specifically for superior audio performance
that does not fall out of the ear, iSport™ headphones give athletes the drive to achieve more
and win. In addition to the initial blue iSport
™ model (SRP: $179.95), Monster is
debuting new iSport headphones in a variety of different colors, themes and
models in the coming months.
Monster
Truck to Visit Retailers Nationwide for GET FIT Campaign
To support the launch of iSport™ headphones, Monster is rolling out a
muscular GET FIT on-the-road campaign, with a specially equipped Monster truck that
will tour the country helping spread the iSport message. The Monster GET FIT
truck will make stops across the country with a variety of activities geared
toward "pumping up" the volume for iSport! As part of the GET FIT campaign
iSport purchasers will also be eligible to enter a GET FIT sweepstakes to
receive 12-month gym memberships.
Key Innovations Include Unique Super-Secure In-Ear
Clip Technology and Design
Monster iSport In-Ear Headphones feature a variety of
innovative advancements that set them apart from all others. For instance, they
address one of the most common issues faced by active headphone wearers - the
nagging problem of having their in-ear headphones slip out during strenuous
use. Monster's iSport headphones solve this problem with a unique patented
proprietary in-ear clip anchor system, which fits the curve of the inner ear
securely. This key innovation provides maximized comfort and an unprecedented
"no-slip fit" that ensures that the headphones will not fall out and stay in
the ear no matter the conditions.
Just as importantly, iSport
headphones feature a special adjustable ear pipe on the headphone
housing. Because the angle of the ear pipe is fully adjustable it contours
to the unique angles of each ear, helping create a perfect seal when combined
with the variety of included ear tips. . Further
enhancing their appeal for active listeners, Immersion headphones feature
advanced noise isolation technology that allows
listeners to block out distractions, focus on their sport and get into "the
zone."
Striking Design; Super Tough Build Materials
Monster's tough construction of iSport headphones and their
super durable build materials allow users to enjoy an uninterrupted,
world-class music experience while they run, jump, cycle or
even hit the ski slopes. Most importantly, they are fully washable, allowing
sports enthusiasts to easily clean them so they are ready to go for the next
work out.
Sophisticated Audio Technologies:
Because the Music Matters™
To create the ultimate sports headphone with the distinctively superior
Monster sound, engineers utilized a variety of sophisticated audio-enhancing
headphone technologies. To ensure optimum sound quality at all times, iSport
In-Ear Headphones feature a tight, custom fit audio seal thanks to the patented
SportClip, a variety of ear tips and the rotating ear pipe- these technologies
ensure acoustic isolation that allows you to stay focused on your workouts and
achieve your fitness goals. Like all
Monster headphones, the super tough iSports are designed to deliver
unprecedented levels of headphone audio performance with extreme clarity, articulation,
and tight deep pounding bass that motivates you to achieve at your highest
level of performance
Noel
Lee, the Head Monster, noted: "Athletes often use music to motivate and get
that extra drive to do their very best.
The pounding of the bass and the rhythm of their favorite artists lock
them into 'the zone' where they perform their best and win. To create iSport, Monster asked the question:
'What are the main problems with other in-ear headphones when used them for
sports?' They often fall out, and they
can get sweaty and dirty. Our iSport headphones stay in your ear where they
belong, and you can wash them.
Monster engineers literally worked up a sweat in order put the design
through its paces - ensuring that they would not only stay in your ear
comfortably during the most rigorous workouts, but also deliver the sound
experience - what we are calling 'pure audio adrenaline.' If you're an athlete
and the music matters iSport is your headphone.
It's truly an incredible sounding product even without considering its
capabilities as a fitness headphone."
ABOUT MONSTER®
Monster is the world's leading manufacturer of premium
headphones and advanced connectivity solutions for high-performance home
entertainment, audio, home theater,
computer and gaming, as well as a leading innovator in the field of
mobile accessories and professional audio.
The company was founded by Head Monster
Noel Lee more than 30 years ago with a commitment to creating products
that literally "make music sound better" and it has continued to expand and
diversify ever since. Under its Monster
Cable® brand, the company leads the way in advanced audio, video, and data
connectivity solutions, and under the Monster Power® brand, it provides
high-performance AC power line conditioning and protection products for
audio/video systems. Monster continues to lead in innovation with over 350 U.S.
and international patents and 100 pending, offering more than 6,000 products in
over 120 countries worldwide.
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