NEWS & REVIEWS
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For Immediate
Release
Contact: Stacie Blanke
DBA
Public Relations
(212) 388-1400
MONSTER TEAMS UP WITH DEAN GUITARS TO ROCK NAMM WITH
"THE 2012 NAMM JAM!"
-- Performances by Testament, Jackyl, Vinnie
Moore and Wayne Static; Live Streaming to
More Than 100,000 Musicians and Fans - "Because the
Music Matters!" --
Anaheim,
CA, January 19, 2012 - Monster, a global leader in high performance audio cables, power conditioning products and
headphones for musicians, producers and engineers, today announced it is joining forces with Dean Guitars to present the
2012 NAMM Jam, the première concert at NAMM. Featuring performances by Testament, Jackyl, Vinnie Moore and Wayne Static, the concert will be live streamed to
over 100,000 musicians and fans. Monster and Dean Guitars are teaming up
at NAMM because of their shared passion for live music and their unified
message - "Because the Music Matters." In addition to being able to view the
2012 NAMM Jam live, viewers all over the world will also have an "all-access
ticket" to NAMM with a multi-camera, real-time HD webcast from Dean Guitars,
allowing interaction via Facebook and Twitter.
The Monster and Dean
Guitars Alliance - Because the Music Matters!
Monster and Dean Guitars are joining forces at NAMM this
year because of their shared passion for creating products that deliver the
best performance capabilities and ultimate experience for musicians all over
the world. Notably, many "Famous Monsters" are also distinguished members of
the Dean Guitars family, including Dave Mustaine (Megadeth), Dimebag Darrell
(Pantera), Eric Bass (Shinedown) and Eric Peterson (Testament).
In
addition to the NAMM Jam, the 2012 NAMM webcast from Dean Guitars will include
a first-hand look at Dean's new 35th anniversary USA custom guitars, plus an
impressive schedule of artist interviews, live contests, on-air guitar sales
and more. Over 20 hours of streaming live NAMM action from January 20 - 22 can
be seen at
www.deanguitars.com/webcast
(
see webcast schedule below).
Monster's
NAMM product showcase will demonstrate how it is continuing to lead the way in
high-performance headphones for the professional audio community with its
Monsterous® headphone family,
including the new "Gratitude™" in-ear
headphones, the first product to be released under Monster's partnership
alliance with legendary band Earth, Wind & Fire, as well as the renowned
Miles Davis Tribute™ Jazz Headphones, the ultimate jazz experience headphones, and "
Inspiration™," the company's first
over-ear, noise canceling headphone.
DEAN GUITARS LIVE FROM NAMM WEBCAST SCHEDULE
Friday, Jan. 20th,
6:45 p.m. - 11:30 p.m. PST
(Live from the Dean NAMM JAM at the Grove of Anaheim)
Saturday, Jan. 21st, 10 a.m. - 6 p.m. PST
(Live from the Dean Guitars NAMM booth, Anaheim Convention Center)
Sunday, Jan.
22nd, 10 a.m.
- 5 p.m. PST
(Live from
the Dean Guitars NAMM booth, Anaheim Convention Center)
ABOUT MONSTER®
Monster
is the world's leading manufacturer of premium headphones and advanced connectivity solutions for high-performance
home entertainment, audio, home theater, mobile, computer and gaming, as well
as a leading innovator in the field of iPod®, iPhone® and iPad® accessories and
professional audio. The company was
founded by Head Monster Noel Lee more
than 30 years ago with a commitment to creating products that literally "make
music sound better" and it has continued to expand and diversify ever
since. Under its Monster Cable® brand,
the company leads the way in advanced audio, video, and data connectivity solutions,
and under the Monster Power® brand, it provides high-performance AC power line
conditioning and protection products for audio/video systems. Monster continues
to lead in innovation with over 350 U.S. and international patents and 100
pending, offering more than 6,000 products in over 120 countries worldwide.
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