NEWS & REVIEWS
Press Releases
Immediate Release
Contact: Stacie Blanke
DBA Public Relations
(212) 388-1400
Monster brings fashion TO ces 2012 With Catwalks,
fashion presentations and celebrities
-- Xzibit Walks The Catwalk and Nick Cannon Joins Press Conference Via
Skype --
Las Vegas, NV, January 9, 2012 - Monster, the global leader in the
development, manufacturing and design of high-performance headphones, is
bringing fashion to CES 2012 with a packed schedule of public and private
fashion shows, plus a showcase of game-changing headphone designs that give
consumers new ways to express their individual style preferences. To kick off its
annual press conference in style, the company even produced a 'fashion show' featuring
eight models and celebrities wearing new Monster designs. And to help launch the new VEKTR™ on-ear
headphones, created in partnership with Diesel, the iconic lifestyle
company, Diesel's Stefano Rosso addressed press conference attendees with two
models rocking the new VEKTR™ headphones by his side.
Noted the Head Monster Noel Lee: "Headphones today are more than just a way to
listen to music. They're literally a fashion accessory that many
people wouldn't dream of leaving the house without. By
bringing together our unique fashion-forward styling with true 'higher
definition' audio performance, Monster is providing music lovers an elevated
listening experience and an opportunity to show off their style and
individuality.
Inspiration™ (SRP:$279.95) -
Monster's biggest CES announcement was its new fashion-forward over-ear,
noise canceling headphone, Inspiration.™ Inspiration
is ideal for frequent business travelers, home, commuting or office use. They deliver
pure and powerful music reproduction, with a trendsetting fashion twist -
interchangeable headbands in a multitude of different colors and materials. The
new concept in headphone design lets users express themselves by changing
headbands, transforming the entire look and feel to suit style preferences for
any day, mood or occasion. The interchangeable headbands will be available
separately, with eight different styles to choose from initially. Each band
carries a suggested retail price of $29.95. Availability: Spring 2012.
Diamond
Tears - Edge™
High Definition Music Headphones
(SRP: $279.95) - Diamond Tears - Edge™
is Monster's first in
a planned family of trendsetting products to be created through the company's
alliance with J.Y. Park, founder of global entertainment
company JYP Entertainment (JYPE). With a unique cosmetic design that
parallels Park's unique approach to the creation of music, the new headphone is
"edgy like diamonds, smooth like tears" - edgy to stimulate you and smooth so
you never tire of it and will always enjoy it. Diamond Tears-Edge headphones
give fashion-conscious consumers a brand new way to enjoy all their favorite
music with Monster's powerful audio engineering, combined with the renowned
JYPE style. They will be available beginning the first quarter of 2012, with a
new in-ear version scheduled to be available in the latter half of 2012.
ABOUT MONSTER
Monster is the world's leading manufacturer of premium
headphones and advanced connectivity solutions for high-performance home
entertainment, audio, home theater,
computer and gaming, as well as a leading innovator in the field of
mobile accessories and professional audio.
The company was founded by Head Monster Noel Lee more than 30 years ago
with a commitment to creating products that literally "make music sound better"
and it has continued to expand and diversify ever since. Under its Monster Cable® brand, the company
leads the way in advanced audio, video, and data connectivity solutions, and
under the Monster Power® brand, it provides high-performance AC power line
conditioning and protection products for audio/video systems. Monster continues
to lead in innovation with over 350 U.S. and international patents and 100
pending, offering more than 6,000 products in over 120 countries worldwide.
ABOUT DIESEL
Diesel is a fashion industry legend. A
pioneer in the world of denim and casual wear, it has always remained both outside
and ahead of trends. Never forsaking its original DNA, it has evolved into an
iconic global lifestyle brand. Despite Diesel's extraordinary growth, its
philosophy is the same as when Renzo Rosso created it in 1978. He envisaged a
brand that would stand for passion, individuality and self-expression. Today,
Diesel continues to blaze its own trail. It is on a continuing mission to
challenge the status quo, experiment with new ideas, innovate and provoke.
www.diesel.com
JYP Entertainment
JYP
Entertainment is a global entertainment company with offices in Seoul, New York
City, Beijing and Tokyo. JYPE has also become the premiere Asian record
label/entertainment company to establish itself in the United States. With over 14 years of experience in content
planning & production, artist management, new talent discovery and Internet
& mobile business, our company has successfully continued to expand its
influence as a worldwide entertainment corporation. JYPE hopes to create a new business paradigm
as a professional entertainment firm, reaching for globalization and
cross-cultural expansion within the entertainment industry.
JYPE
discovers, trains, develops, and manages talented artists, and then develops
partnerships with U.S. producers and record labels to create and distribute
musical and
other
contents. JYPE also develops
partnerships with digital, media, and telecommunications companies for content
development and distribution.
# # #
Contact:
Kate Licht, DBA Public Relations Diesel HQ Press Office
