NEWS & REVIEWS
For Immediate Release
Contact: Crystal Berry
DBA Public Relations
MONSTER LEADS THE WAY IN $75 and above HEADPHONES AS #1 MARKET LEADER FOR the 3-month ending NOVEMBER 2010 period
-- Company Is Committed to Elevating the Entire Headphone Category with Advanced Products
that 'Make Music Sound Better" --
Las Vegas, NV, January 5, 2011 - Monster, one of the world's leading manufacturers of high-performance headphones, is proud to announce that it was the #1 market share leader in the $75 and above stereo headphone category during the 3-month ending November 2010 period, based on unit and dollar volume according to The NPD Group's Retail Tracking Service. Just as the company has done in the past with both advanced connectivity solutions and power conditioning products, Monster is committed to driving today's headphone category with leading-edge products that offer consumers brand new levels of sound quality, performance and personal style.
Monster has achieved its status a clear headphone leader and technology innovator in less than three years, both through its collaboration with legendary artist and producer Dr. Dre, and Interscope Geffen A&M Chairman Jimmy Iovine for the hugely popular Beats by Dr. Dre headphone family as well as with its own Monster branded headphone products, ranging from the Monster Jamz in-ear headphones to the Turbine Pro™ and other acclaimed personal listening solutions.
Head Monster Noel Lee noted: "In today's music world, headphones are no longer an 'accessory' product - they are in fact 'the new loudspeakers' - they are the HDTVs, while iPods are the Blu-Ray players. As a company founded to make music sound better, Monster is committed to improving headphone performance, technology and overall quality. And while we are delighted to be ranked as the fastest growing headphone manufacturer, our aim in creating the world's best-sounding headphones is to literally help build the entire audio category, without pushing out any other competitors. We truly believe that consumer appreciation for a 'higher definition' music listening experience will literally be the rising tide that lifts all boats in the audio sector. We believe that 2011 will go down as 'the year of the headphone,' and we are proud to be helping lead the way into a world of better sounding music!"
Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally "make music sound better." Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod®, iPhone™, iPad™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including "Turbine Pro™ In-Ear Speakers™," the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.
Explore the world of Monster at www.monstercable.com.
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