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For Immediate Release                                                                 
Contact:         Crystal Berry 
 DBA Public Relations 
(212) 388-1400 
cberry@dba-pr.com  
 
 
MONSTER DEBUTS NEW "DIGITAL LIFE™" LINE OF CABLES AND POWER PRODUCTS THAT ALLOWS CONSUMERS TO CONNECT ALL OF THEIR DIGITAL DEVICES TOGETHER 
 
-- The Number of Devices in Today's Digital Lifestyles Are Exploding - Monster Digital Life™ Provides All the High-Performance Products That Let Consumers Get the Most Out of All Their Devices --  
 
Las Vegas, NV, January 5, 2011 - At CES 2011, Monster, the world's leading manufacturer of high-performance cables and AC power products, is debuting a brand new category of Digital Life™ speed-rated audio, video, and data connectivity solutions.  
 
Today's consumer's digital lifestyle is rapidly expanding; people own computers, HDTVs, A/V components, and portable electronics - and all these devices are designed to be connected together and work together.  Additionally, today's devices have increasing data capacities, and moving content between devices requires the proper high-performance cables. Monster®  Digital Life cables are speed-rated to ensure the best possible performance, fastest data transmission rates, and fastest charging capabilities for all today's "Digital Life" needs.  
 
Monster's new Digital Life product category helps consumers complete their experience, with all of the speed-rated USB, HDMI, DisplayPort and Mini DisplayPort, VGA, DVI, Ethernet, and more, cables and power products to connect all of their products together.  
 
2011 Is the Year for "Digital Life" 
Noel Lee, The Head Monster, noted: "2011 is the year for digital life! We are experiencing an explosion of new audio, video, computer and convergence devices that people can - and want - to connect together. Today's HDTVs can connect to the internet with Ethernet, you can view computer content on HDTVs with HDMI, you can view HD photos and videos on digital cameras and camcorders on HDTVs with mini HDMI, and the newest mobile phones have even smaller micro HDMI connections.  With our new Digital Life line, we have used all our expertise to help people make these important connections, in order to get the most stunning pictures and video, highest quality audio and fastest data transfer rates possible - all in the simplest and most effective ways. Monster Digital Life literally lets you forget about your connections - and just get on with your 'Digital Life.'" 
 
Debuting in Monster's new Digital Life lineup are the new Monster Digital LifeSuperThinMicro HDMI Cables that make it easier and more convenient to enjoy HD pictures and videos from smart phones, camcorders and digital cameras on large-screen HDTVs, plus specialized Mini-DisplayPort Cables that allow consumers to connect the computer to HDMI, VGA, and DVI-enabled monitors and HDTVs, as well as new Ultra-High Performance USB 3.0 Cables that ensure the fastest audio, video, and data transfer rates available for USB 3.0 peripherals.  
 
Monster Digital Life™ SuperThin™ Micro HDMI Cables  
Monster's new "magically thin" SuperThin Micro HDMI cables are over 20% thinner than normal HDMI cables and perfect for both audio and video HD performance. Available in 1.5-, 4- and 8-foot lengths (SRPs: $39.95, $49.95, $59.95, respectively), they provide owners of today's latest-generation digital devices including smart phones and digital cameras that incorporate the new Micro HDMI connection to enjoy the very best quality high-definition video and audio content from their device to their HDTV displays.  
 
The more compact SuperThin Micro HDMI cable offers consumers an unprecedented level of convenience, ease-of-use and flexibility, without any compromise in video or audio quality. Ideal for 24-bit color smart phones and digital cameras, these cables are capable of passing over 24.7 million colors for the smoothest gradation of colors. Best of all, Monster's new Digital Life Micro HDMI cables are super thin, light and flexible, making them ideal for travel. 
 
Digital Life USB 3.0 Cables: Ready for the Future Today 
The newest generation of USB 3.0-based computer and entertainment devices are ushering in a new era of convenience, flexibility and performance at work, home and on-the-go, and they all have one thing in common - a crucial "need for speed" in digital transfer. To meet this need, Monster Ultra-Speed USB 3.0 Cables exceed USB 3.0 specifications to ensure consumers get the fastest data transfer out of their devices possible. Monster's USB 3.0 cables are thinner and more flexible and have less memory and "kinking" than other cables, making them ideal for minimizing desktop clutter and traveling. Monster Digital Life™ USB 3.0 and Micro USB 3.0 Cables are available in 8-foot lengths for suggested retail prices of $69.95. 

Digital Life Mini-DisplayPort Cables with Adapters 
With Monster's new Digital Life Mini-DisplayPort Cables, consumers can now deliver HD audio, video, and data from Apple computers and PCs with Mini-DisplayPort connections to their computer monitors and HDTVs. Monster's new Digital Life Mini-DisplayPort Cables are all-in-one, integrated, 8-foot cables that combine both a Mini-DisplayPort connection and adapter into one convenient design that lets users connect Mini-DisplayPort-equipped devices to DisplayPort, HDMI, DVI, or VGA equipped monitor/displays and HDTVs. They are available in configurations as follows: DL MDSPT-VGA-8: 8-foot cable with Mini-DisplayPort on one end and VGA on the other (SRP $99.95); DL MDSPT-DVI-8: 8-foot cable with Mini-DisplayPort on one end and DVI on the other (SRP $99.95); DL MDSPT-HDMI-8: 8-foot cable with Mini-DisplayPort on one end and HDMI on the other (SRP $99.95); and DL MDSPT-DSPT-8: 8-foot cable with Mini-DisplayPort on one end and a DisplayPort on the other. 
 
ABOUT MONSTER
Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally "make music sound better." Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod®, iPhone™ and iPad™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including "Turbine Pro™ In-Ear Speakers™," the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.  
 
Explore the world of Monster at www.monstercable.com  
 
 
 
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