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For Immediate Release                                                     

Contact:         Crystal Berry 

                                                                                                                        DBA Public Relations 

212) 388-1400 

cberry@dba-pr.com 

 

  

  

Las Vegas, NV, January 5, 2011  -- Monster, a global leader in the development and manufacturing of high-performance headphones, connectivity solutions and A/V accessories, today announced an alliance with global entertainment company JYP Entertainment and South Korean pop sensation the Wonder Girls. 

 

At CES, the Wonder Girls will open for and accompany Earth Wind & Fire at the annual Monster Retailer Awards and Concert on Friday, January 7, 2011 at the Paris Hotel. Following a string of #1 hit singles in South Korea and throughout Asia Pacific, the Wonder Girls, under JYP management, broke into the U.S. market in 2009 with their hit single "Nobody" - the first song by an Asian group to enter the Billboard Hot 100 in over 30 years. The Wonder Girls joined the Jonas Brothers' World Tour 2009 as the opening act, performing their two songs "Nobody" and "Tell Me." 

  

The Monster/JYP alliance is part of a Monster initiative to reach out to the lifestyle of younger consumers around the world and to bring an energetic, international flavor to the opening of this year's awards concert.  Noel Lee, the Head Monster, noted: "JYP Entertainment is one of the world's most influential new taste makers of music and entertainment, and the Wonder Girls are fast becoming a true global pop phenomenon. The Monster family welcomes the JYP family and the Wonder Girls as the first international act to ever open at Monster's annual Retailer Awards and Concert. The Wonder Girls will help welcome this year's Monster CES activities with a bang!" 

  

ABOUT MONSTER
Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally "make music sound better." Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod®, iPhone™ and iPad™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including "Turbine Pro™ In-Ear Speakers™," the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.  

  

Explore the world of Monster at www.monstercable.com. 

 

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