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Monster Teams With CE Interactive to Deliver the
"Monster Home Theater Connection Expert™"
-- Breakthrough Online Support Solution Makes Setting Up All Home Theater Systems Much Easier and More Straightforward --
NEW YORK, NY, June 10, 2009-- Monster, the world's leading manufacturer of premium cables, accessories, and power conditioning products, has teamed with CE Interactive (CEI), the leading provider of Internet-based premium technical support solutions, to announce the introduction of the "Monster Home Theater Connection Expert™," a groundbreaking online service aimed at making it easier than ever before for consumers to hook up and enjoy all their home theater components in systems that are ideal for their lifestyles. The Monster Home Theater Connection Expert is the first and only service of its kind that not only details products by their exact brands and model numbers, but provides comprehensive and straightforward guidance to help customers ensure every component in their system is connected properly and working optimally.
Making All the Right Connections!
Noel Lee, Head Monster, noted: "Achieving the best performance from a home theater today can be a challenge, sometimes even for people who understand it very well. Multiple input and output connections, evolving standards and various setup menus, for example, can all create confusion. Our new cutting-edge online tool is virtually an intelligent and expert 'friend' that makes it easier than ever before to set up and enjoy maximum performance from all your home theater components.
Dean Summers, Founder and CEO of CE Interactive, noted: "Advancements in technology have increased the level of complexity surrounding the purchasing, setup, operation, maintenance and support of consumer electronics products. While this has opened up great potential for unprecedented home theater enjoyment it can also pose difficulties, both for consumers and even for retailers. The Monster Home Theater Connection Expert will help break through all the confusion by providing the common sense and detailed assistance people need to get started quickly and easily on their path to the best possible home entertainment."
Advanced Technology, Extensive Product Information and Much More
The
Monster® Home Theater Connection Expert [MCPI1] is a web-based software application that utilizes two unique components that power its intelligence. The first is its product attribute database, a comprehensive reservoir of information detailing what makes each product unique, including features and specifications. The second is dubbed the Logic Engine, an artificial intelligence system that looks at the attributes of a consumer's entire system and determines both the optimal cable requirements to ensure the best possible audio and video performance and provides step-by-step hookup instructions for connecting all components. The system even provides back-panel images of their devices, so the user knows exactly which input to connect to which output. Additionally, there is a myriad of information, including product manuals stored digitally and conveniently accessible so that everything needed for hookup is right there.
The Monster Home Theater Connection Expert is designed to help individual users truly personalize their home entertainment experience. For instance, users can build their own personal system profile by creating "System Lockers," which store information about their devices, connections, product manuals and more. Multiple System Lockers can also be created for users that have more than one home theater system.
The Monster Home Theater Connection Expert is expected to have a profound positive impact on the entire consumer electronics industry, helping reduce "no fault found" product returns and support costs, as well as improving the overall customer experience and maximizing consumer investment.
ABOUT MONSTER
Monster is celebrating its 30th anniversary in 2009. The company was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally "make music sound better." Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod® and iPhone™ accessories and professional audio and sound reinforcement. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.
About CE Interactive:
New York based CE Interactive (CEI) provides world-class tools and services to the consumer electronics industry. Its ground breaking Wirewize platform is the only solution of its kind that helps consumers properly connect, setup, operate, manage and maintain their complex consumer electronics products, while helping maximize sales effectiveness. CEI represents the next generation of support services, and provides its solutions to consumer electronics retailers, manufacturers, service providers and consumers. Clients include Panasonic, Samsung and Monster Cable. Visit CE Interactive at www.ce-interactive.com
[MCPI1]If we're using this as a TM, then we shouldn't use the circle R with Monster.
