NEWS & REVIEWS
Press Releases
Walt Disney Studios Home Entertainment and Monster Team Up
for
"Higher Definition" Educational Initiative and Promotion
-- Companies to Educate
Consumers on How to Achieve "Higher Definition" Audio/Video with In-Pack
Demonstration Disc Featuring Advice from Industry Experts --
Las Vegas,
NV, January 6, 2008 -
Walt Disney Studios Home Entertainment and Monster Cable announced today that
they are teaming up to launch an educational campaign designed to educate
consumers on benefits of "higher
definition" home theater, Blu-ray Discs® and Monster®
speed rated cables for HDMI™.
The campaign
centers around "The Higher Definition Home Theater Experience," a special disc
for Monster customers available as either a standard DVD or Blu-ray Disc. The program, hosted by the charming podcast
personality Cali Lewis from GeekBrief.TV, features leading industry experts
discussing ways in which consumers can maximize their enjoyment of today's
exciting world of higher definition, including how to shop for hi def products,
how to hook everything up and calibrate a home entertainment system to attain
the best picture and sound possible.
The disc also
includes clips from select Disney Blu-ray Discs, spotlighting spectacular
picture and sound. "The Higher
Definition Home Theater Experience" demo disc will be included free with
selected Monster cable and power products.
In addition, Monster customers are also eligible to receive a free
Blu-ray Disc from Disney, providing a tremendous value incentive designed to
drive retail sales and store traffic.
"Our
hope is that this disc will help create additional demand for higher definition
1080p products, higher quality audio, and of course higher quality cables,"
says Noel Lee, the Head Monster of Monster Cable.
"The
combination of Disney and Monster provides a powerful high-value package for
the consumer," says Bob Chapek, President of Walt Disney Studios Home
Entertainment. "We're very excited to be working with Monster and we're
confident that its excellent training program will help bring the benefits of
higher definition through products like Blu-ray Discs to the sales floor."
Here's
a look at what the Higher Definition Home Theater Experience Demo will offer:
CHAPTER 1
Welcome the World of Higher Definition with Cali Lewis from GeekBrief.TV
CHAPTER 2
Behind High Definition:
Bringing The Theater Home
CHAPTER 3
How
to Shop for High Definition Home Theater with Dr. Mark Tuffy, Director of Interactive Media at THX, Steve Venuti, VP
of Marketing for HDMI™ Licensing, LLC, Joseph Lias, President of Simplay Labs,
LLC and Gary Reber, Publisher/Editor of Widescreen Review magazine
CHAPTER 4
Hook-Up
Your Home Theater for High Definition Home Theater with Simple Tech Guru, Barb
Gonzalez, author of "Home Theater Made Simple"
CHAPTER 5
Calibrate
Your Home Theater for Maximum Performance with Joel Silver, President and
Founder of the Imaging Science Foundation (ISF) Special bonus from Monster/ISF,
HDTV Calibration Disc: "Are Your Pictures Colorful Enough?"
Welcome to the World of Blu-ray: The Higher Definition Home
Theater Experience Demo
Welcome to the World Monster
Bonus: Home Theater Troubleshooting
This offer
highlights Monster's introduction of its new high performance speed rated
cables for HDMI. These new cables will have speed rating medallions and promote
the latest version of HDMI and beyond.
Each Monster speed rated cable for HDMI will include the disc free.
"Disney and
Monster working together to educate consumers is a powerful promotional tool
for our retailers," says Mr. Lee.
"Practically everyone is a fan of Disney movies, which sound and look
even more incredible in higher definition, particularly when hooked up using a
Monster Cable for HDMI. We can now offer our customers the very best in high
definition video, and incredible sounding audio, and introduce them to higher
definition content such as Blu-ray™."
To help
retailers drive traffic, Monster will supply special ad slicks and in store POP
materials supporting this free disc offer for all Monster Cable for HDMI
customers.
Each package
will include coupons for an instant in-store rebate on selected Blu-ray titles
from Walt Disney Studios Home Entertainment, a mail-in offer for a free
selected Blu-ray title from Walt Disney Studios Home Entertainment, and a free
Blu-ray demo disc.
This exciting
promotion will be rolled out to most Monster US and Canadian channels that
carry selected products.
ABOUT MONSTER
Monster,
under its Monster Cable® brand, is the world's leading manufacturer of
connectivity solutions for high performance audio, video, car audio, computer,
console and computer gaming, professional audio and sound reinforcement.
Monster, under its Monster Power® brand, is also the leading manufacturer of
high performance AC power line conditioning and protection products for
audio/video systems.
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