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Monster Mottos
Monster Mottos and Concepts are ideas that will help all of us as individuals become more effective at what we do, make better judgment decisions and create a high level of communication.

Mottos are the cornerstone of being a Monster and a common language for the communication of ideas, behavior and problem solving that few companies achieve. Mottos are unique to Monster and provide an incredible competitive advantage. It’s when people comment, “Monsters are incredible in how they work together. Monster has a fantastic culture. We can depend on Monsters to do what they say they are going to do.”

It is up to all of us as individuals to “internalize” the mottos and “live” the true meaning of them. It is up to you to learn these mottos and concepts and practice them every day.

RNRT: Right Now Response Time
Sooner is Better than Later
Short Before Long: Minimizing the Murphy Zone
Looking Through the Eyes of the Recipient
What’s in it for Them?
Play the Movie in Your Head
WDYK? Find Out What You Don’t Know
The Perception is the Reality
HOW to Do Something is More Important than WHAT to Do
Losing a Battle is Less Important Than Winning the War
Don’t Just Be a Problem Solver, Be a Problem Preventer
Don’t Let Their Problems Become Our Problems
No More Redos
7 “No”s May Equal One “Yes”
Know When to Hold Them, Know When to Fold Them, and Know When to Walk Away
Is the Cup Full? Reaching Monsterous Potential
Think International
Do it in Monster Style
Who’s Got the Ball?
Connect the Dots
Writing the Monster Play Book:
The Follow-Up After Each Meeting, Each Phone Call
Push on the Balloon Until the Balloon Pushes Back
Primetime
Never Say “No,” Only a Qualified “Yes”
Long Prep, Short Execution
Cutting Hair
Ask the Right Questions So You Get the Right Answers
Drill Down
Do What You Say You Are Going to Do, Within the Time You Say You Are Going to Do It
Working on the Other Person’s Time Table
HDYK? How Do You Know?
Moving the Needle
Identify and Focus on Things that Matter Most
Root Cause: Don’t Just Treat the Symptom, Cure the Disease
Assuming Makes an Ass Out of U and Me
Don’t Build False Walls: Don’t Base Future Outcomes on Past Experience
95% Done is Still 100% Undone
Doing 90% for Less Money
Fuzzy Logic
Changing the Paradigm
Follow the Thread
Take One Step Back Before Taking Two Steps Forward
Due Diligence Before Pushing the Button
Looking in the Mirror
Ask What it Costs, and Then Evaluate if You Would Spend it if it Were Your Money
Concept of the Company as a Car
• build a better machine
Winning the 24 Hour LeMans
Indy 500
Better Flat Than Fat
Monster Direct Communication
The Golden Key
The Concept of Primary and Secondary
Eliminating the Search for Superman and Looking
for Clark Kent: Building a Team Process
Knowledgeable Empowerment:
Mentoring Through Transition
The Yin and the Yang:
The Monster Law of Reciprocal Motion
The Importance of Measuring Results:
• measurements that control action
• measurements without resulting actions are meaningless
Documenting the Team Machine Implementation:
How to Create a Process that is Followed
The Distribution Chain
MONSTER CONCEPTS MOTTOS © 2004 Monster Cable Products, Inc