CAREERS
Monster Mottos
Monster Mottos and Concepts are ideas that will help all of us as individuals become more effective at what we do, make better judgment decisions and create a high level of communication.
Mottos are the cornerstone of being a Monster and a common language for the communication of ideas, behavior and problem solving that few companies achieve. Mottos are unique to Monster and provide an incredible competitive advantage. It’s when people comment, “Monsters are incredible in how they work together. Monster has a fantastic culture. We can depend on Monsters to do what they say they are going to do.”
It is up to all of us as individuals to “internalize” the mottos and “live” the true meaning of them. It is up to you to learn these mottos and concepts and practice them every day.

| RNRT: Right Now Response Time |
| Sooner is Better than Later |
| Short Before Long: Minimizing the Murphy Zone |
| Looking Through the Eyes of the Recipient |
| What’s in it for Them? |
| Play the Movie in Your Head |
| WDYK? Find Out What You Don’t Know |
| The Perception is the Reality |
| HOW to Do Something is More Important than WHAT to Do |
| Losing a Battle is Less Important Than Winning the War |
| Don’t Just Be a Problem Solver, Be a Problem Preventer |
| Don’t Let Their Problems Become Our Problems |
| No More Redos |
| 7 “No”s May Equal One “Yes” |
| Know When to Hold Them, Know When to Fold Them, and Know When to Walk Away |
| Is the Cup Full? Reaching Monsterous Potential |
| Think International |
| Do it in Monster Style |
| Who’s Got the Ball? |
| Connect the Dots |
| Writing the Monster Play Book: |
| The Follow-Up After Each Meeting, Each Phone Call |
| Push on the Balloon Until the Balloon Pushes Back |
| Primetime |
| Never Say “No,” Only a Qualified “Yes” |
| Long Prep, Short Execution |
| Cutting Hair |
| Ask the Right Questions So You Get the Right Answers |
| Drill Down |
| Do What You Say You Are Going to Do, Within the Time You Say You Are Going to Do It |
| Working on the Other Person’s Time Table |
| HDYK? How Do You Know? |
| Moving the Needle |
| Identify and Focus on Things that Matter Most |
| Root Cause: Don’t Just Treat the Symptom, Cure the Disease |
| Assuming Makes an Ass Out of U and Me |
| Don’t Build False Walls: Don’t Base Future Outcomes on Past Experience |
| 95% Done is Still 100% Undone |
| Doing 90% for Less Money |
| Fuzzy Logic |
| Changing the Paradigm |
| Follow the Thread |
| Take One Step Back Before Taking Two Steps Forward |
| Due Diligence Before Pushing the Button |
| Looking in the Mirror |
| Ask What it Costs, and Then Evaluate if You Would Spend it if it Were Your Money |

Concept of the Company as a Car
• build a better machine |
| Winning the 24 Hour LeMans |
| Indy 500 |
| Better Flat Than Fat |
| Monster Direct Communication |
| The Golden Key |
| The Concept of Primary and Secondary |
| Eliminating the Search for Superman and Looking |
| for Clark Kent: Building a Team Process |
| Knowledgeable Empowerment: |
| Mentoring Through Transition |
| The Yin and the Yang: |
| The Monster Law of Reciprocal Motion |
The Importance of Measuring Results:
• measurements that control action
• measurements without resulting actions are meaningless |
Documenting the Team Machine Implementation:
How to Create a Process that is Followed |
| The Distribution Chain |
MONSTER CONCEPTS
MOTTOS
© 2004 Monster Cable Products, Inc