South by Southwest has grown to be a unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth SXSW is the premier destination for discovery of all that is awesome.
With over 60K registrants, and countless unregistered attendees seeking out unofficial SXSW shows across all of Austin - the week long music portion of the event is so jam packed with new music there's no way to possibly make a dent in the show schedule. Monster was there to support new music, film awesome new video content with the artists we work with and show Austin just how much our DNA headphones rock. Enjoy. We did.
Monster was proud to partner with our friends at Dean Guitar this year. Austin is, after all, Guitar City, and there was an awesome response to the Dean Guitars that were part of our giveaways at SXSW. All over Austin, we saw great artists playing Dean Guitars powered and connected by Monster products and you could hear the difference. click for photos
Monster and Dean Guitars partnered up again at this year's NAMM Show. With a fully Monsterized stage, the legendary Dean Guitar NAMM Jam featured Laura Wilde, Kyng and Shinedown. See what's up with Dean Guitars at www.deanguitars.com, and keep an eye out for cool vids from The NAMM Show.
Every January, 90,000 music industry manufacturers, journalists, retailers and artists from all over the world converge on Anaheim, California for the biggest annual music party in the known universe.
At our booth you can chat with stars like George Benson, Javier Colon and Lee Ritenour. And at night you can attend star-studded concerts with acts like Earth, Wind and Fire and Mary J. Blige.
It’s an exclusive event – not open to the public – so you need to be a music pro to attend. But once inside the walls you’ll experience what it’s truly like to be part of this seriously exciting world. And you’ll see Monster products EVERYWHERE because this is the one place all these exhibitors and musicians and DJs absolutely need to sound their best.
There is no bigger buzz in the music industry than the one around Austin’s South by Southwest. Yet when you're standing out on Sixth Street at 2AM on a balmy March night, rocking with the hottest music acts in the country, SXSW seems impossibly, wonderfully personal.
When you're at South By you can catch act after act without hearing one dud. That's why Monster goes South every season and gets the word out. Anyone who is as committed to their sound as an SXSW performer appreciates the "Whatever It Takes" attitude of Monster:
You put everything into your music – and we'll help you get it out there.
